Case Study: Shinola Detroit achieves 10x ecommerce scalability and automated AWS infrastructure with Chef

Increase cloud adoption and automate on AWS

Shinola Detroit, a maker of American‑built watches, bicycles and leather goods, needed to scale its ecommerce site up to 10x for the holiday peak but found its dedicated hosting approach would require leasing more servers and still might not meet demand. To gain reliable, cost‑effective autoscaling, Shinola chose to migrate its infrastructure to AWS and engaged ClearScale to oversee the move.

ClearScale implemented a simpler, automated deployment using AWS CloudFormation and Chef, creating cookbooks that provision and configure Apache, PHP, monitoring tools, and related services while using Knife for environment and code management. The result: Shinola achieved scalable, cost‑efficient cloud operations with faster, more repeatable deployments, improved stability and DevOps agility, and freed the team to focus on strategic work.

Shinola Detroit