Case Study: BigSteelBox cuts cost per lead by 88% and boosts leads with Cheeky Monkey Media PPC

BigSteelBox cuts cost per lead by 88% with Cheeky Monkey Media

Cheeky Monkey Media was hired by BigSteelBox, a Canadian provider of portable storage containers, to address a significant challenge with their online marketing. The company was investing in a pay-per-click (PPC) campaign but was spending far too much for each lead and not seeing a return on their investment.

The solution implemented by Cheeky Monkey Media involved a thorough analysis and optimization of the PPC campaigns. Their specialists added negative keywords, paused irrelevant ads, and developed new emotionally-driven landing pages. They conducted extensive A/B testing to optimize ads and keyword bidding. As a result of this work by Cheeky Monkey Media, the cost per lead decreased by 88% and leads increased by 629% for the same budget.

BigSteelBox