Case Study: Seabrook boosts sales and brand awareness with Cheeky Communications

Seabrook boosts units sold by 23% with Cheeky Communications

The customer Seabrook, a crisp brand, faced the challenge of increasing its brand awareness to compete with major competitors. They partnered with Cheeky Communications to devise a media strategy that would help them achieve this goal, utilizing television and digital advertising.

Cheeky Communications implemented a solution using ITV's 'Business for All' package, which included regional TV spots, a national VOD campaign, and supported YouTube ads. This strategy resulted in tasty media savings of over 46% versus the rate card. The campaign was a success, driving a 23% increase in units sold, a 2% rise in spontaneous brand awareness, and a 3% decrease in brand rejection for Seabrook.

Seabrook