Case Study: Majestic boosts brand awareness and sales with Cheeky Communications

Majestic boosts brand awareness 5% with Cheeky Communications

The customer, Majestic, faced the challenge of overcoming its wine-snob reputation and increasing brand awareness to compete with supermarkets and online services. The vendor, Cheeky Communications, was tasked with creating a campaign to shift public perception and drive customers into their stores.

Cheeky Communications built a campaign that featured Majestic's own in-store experts as the stars, creating TV, radio, and social content with real staff. This solution successfully increased brand awareness by 5%, raised sales revenue year-over-year by 17%, and improved social media ad engagement by 6%.

Majestic