Case Study: Lee Kum Kee boosts brand awareness and purchase intent with Cheeky Communications

Lee Kum Kee boosts ad recall 56% with Cheeky Communications

Lee Kum Kee tasked Cheeky Communications with launching a new range of chilli sauces. The challenge was to highlight the importance of shaking the bottle before use and to demonstrate the product's versatility on a variety of dishes.

Cheeky Communications created a campaign featuring a flair bartender in a series of films to showcase the sauces being shaken and drizzled onto food. The campaign, supported by paid social, digital out-of-home advertising, and an Outernet takeover, significantly increased brand metrics. The vendor achieved a 37% increase in brand awareness, a 56% increase in ad recall, and a 31% increase in purchase intent.

Lee Kum Kee