Case Study: Hormel Foods boosts SKIPPY® sales and brand appeal with Cheeky Communications

Hormel Foods boosts SKIPPY sales 58% with Cheeky Communications

The customer Hormel Foods engaged vendor Cheeky Communications to reposition their SKIPPY peanut butter brand for a younger UK audience. The challenge was to highlight the product's key attributes like its smooth spreadability and taste while improving pack recognition to compete against the dominant market leader.

Cheeky Communications created a campaign centered on the product's versatility, using TV, social, and digital out-of-home media. The solution featured peanut butter lovers demonstrating how to use the product. This campaign resulted in a 58% uplift in sales, 340,000 social impressions, and the brand expanding to four new UK vendor locations.

Hormel Foods