Case Study: Friesland Campina achieves award-winning Yazoo sales growth with Cheeky Communications

Friesland Campina boosts Yazoo demand with Cheeky Communications, selling out 100% of UK & Ireland stock

Cheeky Communications worked with Friesland Campina on a campaign for its Yazoo milkshake brand. The challenge was that Yazoo had a hidden fanbase of young adults who secretly drank the product, but the brand needed to give this group permission to embrace it openly without alienating its core market of children.

The solution implemented by Cheeky Communications was a humorous campaign centered on a character named Betty the cow, who was shown being launched from a cannon and in other dynamic situations to illustrate "Milk, shaken up." This creative approach ran across TV and OOH advertising. The results were significant, including a 100% sell-out of stock in the UK and Ireland, requiring a Dutch factory to switch production to meet demand, and the campaign won four industry awards.

Friesland Campina