Case Study: Towmate Trailers achieves a vibrant new website and 3D product experience with Cheddar Creative

Towmate Trailers streamlines 120+ trailer pages into 4 core ranges with Cheddar Creative

Towmate Trailers, a trailer design and manufacturing division, required a new online presence to establish its own distinct identity separate from its parent company's e-commerce site. They approached Cheddar Creative for a new WordPress website and secure hosting to better showcase their offerings and improve their digital footprint.

Cheddar Creative developed a highly visual, brochure-style website featuring a 360° product viewer with photorealistic trailer models and a comprehensive product configurator tool. They significantly improved the user experience by condensing over 120 repetitive pages into four intuitive core range pages. The vendor also performed a technical SEO audit to ensure a successful content migration and maintain search rankings, resulting in a streamlined and effective digital platform for the client.

Towmate Trailers