Case Study: Sizewell C inspires young people about clean energy careers with Cheddar Creative

Sizewell C launches Young SZC for 7–21 year olds with Cheddar Creative

Sizewell C, the company behind a new nuclear power station, wanted to inspire 7–21 year olds about careers in clean energy and sustainability. Their challenge was to build a youth-focused brand and digital platform to make nuclear energy exciting and relevant. They engaged the vendor Cheddar Creative to create new brand identities, a WordPress website, a suite of videos, and a content strategy.

Cheddar Creative developed the Young SZC brand with sub-brands for different age groups, a responsive website with educational and careers content, and a hero video shot on location. The solution included a content strategy informed by focus group testing. After a soft launch, the platform went live in September 2025. Cheddar Creative delivered a comprehensive digital ecosystem that empowered Sizewell C to authentically connect with and inspire young people.

Sizewell C