Case Study: Pretty Technical elevates event presence with Cheddar Creative event stand design

Pretty Technical launches standout event stands in New York and Malta with Cheddar Creative

Pretty Technical, a leading global supplier of core iGaming technology, was embarking on a period of rapid growth and international expansion. Their challenge was to realign their brand identity and ensure their core messaging was presented in a straightforward yet compelling way for upcoming industry events. They partnered with Cheddar Creative for this branding initiative.

Cheddar Creative focused first on refreshing the most visible aspect of the brand: the event stand design. The solution leaned into the company's existing personality-driven approach, making their recognizable robot mascot an integral part of an eye-catching, simple design with clear messaging. The vendor created a couple of stand design variations for different applications. Following this, the next steps planned with Cheddar Creative involve a light refresh of the Pretty Technical website to further flesh out the brand story. The CEO was highly pleased with the punchy messaging and brand personality achieved, stating the team did an amazing job and they can't wait to work with them again.

Pretty Technical