Case Study: Alshaya achieves a 15% approval rate increase with Checkout.com

Offering more local payment methods unlocks more revenue for Alshaya Group

Alshaya Group, the retail franchise operator behind brands like Starbucks, H&M, The Body Shop, and Victoria’s Secret, wanted to improve its payments performance across MENA and offer customers the right mix of local payment methods. To support this goal, Alshaya worked with Checkout.com and used its Acquiring product to streamline payments across its many brands and markets.

Checkout.com helped Alshaya identify the best payment methods for each market, activate them through a single API, and access granular payments data and expert support to diagnose and reduce failed transactions. As a result, Alshaya achieved a 15% uplift in approval rate, improved checkout experience, and strengthened its ability to convert more customers and support future expansion.

Alshaya

Red Bamba

Senior Manager, Digital Payments