Case Study: SHEIN boosts global payments performance with Checkout.com

Local payments expertise power SHEIN’s global expansion

SHEIN, the global online fashion retailer, wanted to expand further across MENA while delivering a better local payments experience in a region with fragmented payment expectations. To support that goal, SHEIN worked with Checkout.com, using its Unified Payments API, Acquiring, and Authentication solutions.

Checkout.com helped SHEIN improve payment performance by providing local market expertise, issuer relationship support, 3D Secure authentication routing, and access to local payment methods through its platform. The result was consistent authorization improvements across MENA, stronger acceptance rates, and a payments strategy that Checkout.com is now helping SHEIN replicate in Europe.

SHEIN

Ted Wang

Head of Payments