Case Study: Anghami boosts payment authorization and scales subscriptions with Checkout.com

Improved payments performance allows Anghami to bring the freedom of music to millions

Anghami, the leading music streaming platform in the Middle East and North Africa, needed to improve its credit card payment performance as it shifted more customers from carrier billing to cards. After earlier false starts with other providers, Anghami turned to Checkout.com for acquiring support to overcome low authorization rates, high cross-border fees, and the need for a better payments setup to support growth.

Checkout.com became Anghami’s sole credit card payments partner in 2020, providing local MENA expertise, strong issuer relationships, a single integration for new payment methods, and a dashboard for performance analysis. The results were immediate: Anghami saw a 5% increase in authorization rates within months, later used Checkout.com to launch card-focused campaigns, and is now expanding into new revenue streams such as in-app purchases and local payment methods like Apple Pay and mada.

Anghami

Choucri Khairallah

Vice President Of Business Development