Case Study: COFE App boosts acceptance rate and reduces drop-offs with Checkout.com

Brewing the customer experience to perfection with a 95% acceptance rate

COFE App, a MENA-based online coffee marketplace, needed a more reliable payments partner to support its expansion across Kuwait, KSA, UAE, and Egypt. After experiencing poor support and frequent technical issues with its previous PSP, the company turned to Checkout.com for Acquiring, Payment Methods, and Fraud Detection support to improve payment reliability and the customer experience.

Checkout.com implemented a tailored payments setup with region-relevant methods like MADA, STC Pay, and Apple Pay, along with reporting, alerts, and Fraud Detection Pro. As a result, COFE App achieved a 95% acceptance rate, reduced customer drop-offs by up to 5%, and lowered fraud rates by 3%, while also improving checkout performance and helping the team launch in about three weeks.

COFE App

Ali Al Ebrahim

Founder & CEO