Case Study: Bayer improves access to seeds and fertilizers for smallholder farmers with Checkout.com

Bayer revolutionizes access to seeds and fertilizers for millions of smallholder farmers

Bayer, a leading biotechnology and pharmaceutical company, sought to improve access to seeds and fertilizer for smallholder farmers by launching a new ecommerce store. The challenge was to navigate the complexity of the digital payments value chain and meet local payment preferences for its pilot program in Poland. Bayer selected Checkout.com with its Unified Payments API as its digital payments partner to address this.

Checkout.com seamlessly integrated its payment gateway into Bayer's platform and enabled the Przelewy24 payment method popular in Poland. The solution provided Bayer with a scalable, unified payments platform and invaluable expert insights through workshops. This partnership equipped Bayer to minimize checkout friction for its new customers and prepared the company for future global expansion of its ecommerce offering.

Bayer