Case Study: Adfo Groep achieves versatile, time-saving surveys and actionable insights with CheckMarket

A CheckMarket Case Study

Preview of the Adfo Groep Case Study

Adfo Groep - Customer Case Study

Adfo Groep, a market leader in marketing and communication publications in the Netherlands, needed a practical, versatile survey tool that multiple departments could use for content research, reader and visitor feedback, and event evaluations. They selected CheckMarket and its online survey tool, using CheckMarket’s email distribution, iframe survey embedding, extensive reporting, and support across their brands (including AG Connect).

CheckMarket delivered an easy-to-use survey platform with personal links for event evaluations, embedded web surveys for reader feedback, and robust reporting that speeds analysis. As a result, Adfo Groep can produce data-driven content (e.g., AG Connect articles), gather immediate post-event feedback to improve future events, and “do more research in less time,” demonstrating quicker insights and more efficient research workflows thanks to CheckMarket.


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