Case Study: Jaguar Land Rover Experience achieves global expansion and streamlined bookings with Checkfront

Jaguar Land Rover Experience Expands Globally with Checkfront

Jaguar Land Rover Experience, which runs more than 50 driving venues worldwide, struggled with a mostly phone-based, inconsistent booking process that made it hard to aggregate data, forecast demand, and free staff from administrative tasks. To modernize reservations and reporting, Jaguar Land Rover partnered with Checkfront to replace spreadsheets and manual bookings with an online booking platform integrated into their website.

Checkfront implemented a standardized yet customizable booking system that lets guests check availability, pricing and pay online while giving venues centralized, real-time visibility into revenue, booking volume and regional performance. The Checkfront rollout—typically three months—has reduced phone bookings, simplified check‑in and pricing changes, supported 30+ payment providers, and is live in the UK, Japan, Asia‑Pacific and Germany (with South Africa, the United States, Canada, Australia and several European markets underway), enabling better resource planning and marketing based on reliable data.

Jaguar Land Rover

Michelle Christie

Business Development Manager