Case Study: Urban Axes achieves 90% online bookings with Checkfront

How Urban Axes uses Checkfront to Receive 90% of Online Bookings

Urban Axes, an urban axe‑throwing operator founded in Philadelphia in 2016 with multiple east‑coast locations, faced the challenge of increasing online bookings while minimizing staff overhead and booking friction. To solve this they turned to Checkfront’s online booking platform to create a streamlined, customer‑friendly reservation flow tailored to group bookings.

Using Checkfront, Urban Axes implemented automatic back‑end lane assignment, two simple quantity‑range booking options, only three required form fields (Name, Email, Phone) and a 25% deposit at checkout. Checkfront’s setup helped Urban Axes drive online sales (60% of sales now come through online bookings versus about 10% from walk‑ins/phone), reduce cancellations and staff time, and improve cash flow and overall profitability.

Urban Axes

Shaun Hurley

Co-owner & IT Director