Case Study: BBK Worldwide reduces survey development time and scales patient recruitment with CheckBox

BBK Worldwide - Customer Case Study

BBK Worldwide, a Boston-based marketing consultancy specializing in patient recruitment for pharmaceutical, biotechnology, and medical device clinical R&D, expanded its services into feasibility, site selection, and protocol design—making surveys central to its operations for site selection, pre-screening and feasibility modeling. Their custom in-house survey software became a maintenance burden as survey volume grew (20+ per month), so BBK sought a robust, off-the-shelf solution that could meet complex, global needs without tying up development resources.

BBK selected Checkbox Survey (Server plus Developer Kit), which met over 90% of their requirements and allowed non-programmers to build and deploy most surveys (about 98%) while developers handled deeper integrations. The platform reduced development time, freed engineers for higher-value work, and supported custom integrations—Google location lookups, rollover definitions, and multi-language rollout—improving patient screening, site matching, training efficiency, and overall survey quality.

BBK Worldwide

Matt Kibby

director of Market Intelligence