Case Study: Paris Cergy University boosts student engagement with ChayAll instant messaging

Paris Cergy University - Customer Case Study

Paris Cergy University faced the challenge of engaging with prospective students during a virtual open house, a demographic known for being hesitant to communicate in such formal settings. They turned to the vendor ChayAll to implement its instant messaging solution to facilitate more natural, real-time conversations and meet students on the platforms they already use.

The solution from ChayAll was easy to implement, providing an all-in-one service that integrated multiple channels including Facebook Messenger, WhatsApp, iMessage, and Live Chat onto the university's website. By strategically placing these messaging widgets on different departmental pages, the university efficiently distributed inquiries to the appropriate staff and students for answering. This approach yielded significant results: 44 conversations were generated and 431 messages were exchanged during the event, successfully creating a privileged link with future students and replicating the welcoming feel of an in-person open house.

Paris Cergy University

Cécile Bigot

Communication Officer