Case Study: Spell AI reduces support emails and boosts engagement with Chatwith

Spell trains ChatGPT on their website to get 93% less support emails

Spell AI faced significant challenges in managing increasing user queries and providing clear guidance for its complex AI platform. An overwhelmed support team was struggling with repetitive questions, and new users found it difficult to navigate the wide array of features, leading to information overload and onboarding issues. This created a bottleneck that hindered customer support and user experience.

To address this, the vendor Chatwith implemented a custom AI chatbot trained on Spell’s entire knowledge base. The solution provided 24/7 support, assisted with user onboarding, and answered queries in real time. The results were substantial: Spell saw a 7% increase in conversion rates, a 60% rise in user engagement, a 30% reduction in customer service costs, and a saving of over 75 development hours.

Spell

Abhilasha Roy

Head of Product