Case Study: Mitchell, Murrindindi and Strathbogie Shire Councils showcase regional tourism with Chatterbox Marketing

Mitchell, Murrindindi and Strathbogie Shire Councils launch tourism campaign with Chatterbox Marketing, delivering 180 new images

Chatterbox Marketing partnered with the Mitchell, Murrindindi and Strathbogie Shire Councils to address the challenge of promoting their regional tourism offerings without the benefit of iconic, well-known attractions. The councils needed a bold campaign to highlight the area's authentic hospitality, scenery, and boutique experiences.

The solution developed by Chatterbox Marketing was a cheeky campaign built around the tagline "Nothing To See Here." This included the design of a micro website, photography providing over 180 new high-quality images, videography producing multiple edits, and social media support. Chatterbox Marketing generated a suite of new visual assets for each council to use, successfully showcasing that there truly was something to see in the region.

Mitchell, Murrindindi and Strathbogie Shire Councils