Case Study: Business Events Victoria boosts regional event awareness with Chatterbox Marketing

Business Events Victoria launches The Big Breakout across 5 video packages with Chatterbox Marketing

Business Events Victoria (BEV) faced the challenge of promoting a series of new video and photography assets showcasing regional Victoria's business events offerings to target audiences in Melbourne, regional Victoria, and Sydney. To meet this challenge, BEV enlisted Chatterbox Marketing to create a compelling and coherent campaign under the tagline The Big Breakout.

Chatterbox Marketing developed a comprehensive multi-channel solution. This included the design and development of a dedicated micro website, social media management, paid advertising across Google and social media, an eDM newsletter series, and the introduction of online appointment booking functionality. The vendor successfully executed the campaign, effectively showcasing the region's offerings to its target audiences.

Business Events Victoria (bev)