Case Study: a major industrial supplier drives $1.8M in sales with Chatter

a major industrial supplier drives $1.8M in sales with Chatter

The customer, a major industrial supplier of doors and frames, partnered with the vendor Chatter to collect feedback on their online experience. They discovered that shoppers were primarily using the feedback form to ask questions about pricing and products, which presented a challenge and an opportunity to better capture these potential leads.

Chatter implemented a digital experience solution featuring an always-on chatbot and a quote abandonment interceptor. This solution connected online browsers directly to sales reps, generating $5 million in leads and $1.8 million in sales. Chatter's tools achieved a 57% conversion rate from the leads captured.