Case Study: Visit Orlando drives record-setting tourism growth with Chatter Buzz

Visit Orlando drives 75.3 million visitors and 124% more engagement with Chatter Buzz

Visit Orlando, the official tourism association for Orlando, sought to improve its social media and digital advertising to drive tourism. They were struggling to meet their KPIs, had an inconsistent brand identity, and had minimal engagement on platforms like Instagram. They partnered with vendor Chatter Buzz Media for a comprehensive suite of services including social media strategy, content development, and advertising.

Chatter Buzz implemented a data-driven strategy that included a complete revamp of Visit Orlando's social profiles, the development of unique monthly content themes, and a new plan for user-generated content. They created engaging video content and cinemagraphs and ran targeted paid social advertising campaigns. As a result, Orlando achieved a historic record of 75.3 million visitors in 2018. The campaign also drove a 124% increase in engagement and a 104% growth in cross-channel following for Visit Orlando.

Visit Orlando