Case Study: Florida Department of Health boosts HIV testing outreach with Chatter Buzz

Florida Department of Health boosts website conversions 738% with Chatter Buzz

The Florida Department of Health faced the challenge of improving HIV testing and prevention among high-risk populations, as traditional media efforts were ineffective. They partnered with vendor Chatter Buzz to create a targeted, non-judgmental campaign that would dispel misconceptions and reduce stigma surrounding HIV.

Chatter Buzz implemented a data-driven strategy that included a new branded website, highly targeted digital advertising, and out-of-home media. This approach resulted in over 2.6 million impressions, a 426% growth in new website visitors, and a 738% increase in conversions for kit orders and form submissions, dramatically increasing testing and awareness.

Florida Department of Health