Case Study: Davidson Homes achieves 78% lower cost per qualified lead with Chatter Buzz

Davidson Homes cuts cost per qualified lead by 78% with Chatter Buzz

Davidson Homes, a regional homebuilder, faced challenges with high lead costs, unqualified traffic, and a lack of clear campaign performance data due to flawed tracking and poor ad creative. They partnered with the vendor Chatter Buzz for a comprehensive paid media and conversion rate optimization service overhaul.

Chatter Buzz executed a full-funnel transformation, restructuring Google and Meta campaigns, implementing advanced conversion tracking with HubSpot, and designing high-converting landing pages. The results for Davidson Homes included a 78% decrease in cost per qualified lead and a 350% increase in qualified submissions and calls, alongside dramatically improved search impression share.

Davidson Homes