Case Study: Pawn America achieves an 8,458% increase in 5-star reviews with Chatmeter

Pawn America Sees an 8,458% Increase in 5-Star Reviews After 1 Year with Chatmeter

Pawn America, a 17-location retail chain, needed a scalable reputation management strategy to differentiate its elevated store experience from traditional pawn shops, better understand guest feedback, and raise review ratings to improve search rankings. To address these goals, Pawn America partnered with Chatmeter and adopted Chatmeter’s review management solution.

Chatmeter implemented a "Strive for 5" customer-service strategy and used its review management platform to centralize reviews, prompt customer feedback, and motivate staff across locations. In one year with Chatmeter, Pawn America saw an 8,458% increase in 5‑star reviews, a 1,906% rise in total reviews, a 104% increase in review response rate, and a 58.8% boost in Google search visibility.

Pawn America

Dan Kealey

Director of Marketing and New Business Development