Case Study: A&W achieves 25% increase in Google five-star reviews with Chatmeter

A&W Captures 25% Increase in 5-star Reviews on Google in Six Months with Chatmeter

A&W, the century-old fast-food chain with 550+ locations, faced poor local search visibility, inconsistent listings, and limited insight into customer sentiment that cost them “near me” searches and foot traffic. To claim and standardize listings, improve local SEO, and respond to reviews faster, A&W implemented Chatmeter’s Listings management and Review management solutions.

Using Chatmeter’s platforms, A&W centralized listing updates, tracked sentiment, and scaled review responses; within months they recorded a 25% increase in five‑star Google reviews, 36% lift in listing accuracy, a 34% increase in review response rate, plus 15% more Page‑1 appearances on Google (12% on Yelp) and 13% more click‑to‑call actions. Chatmeter’s data also surfaced actionable local issues (e.g., a neglected parking lot) that A&W fixed to boost location performance.

A&W