Case Study: Summerboard triples sales with Chatfuel Messenger bot

Skateboard Brand Triple Sales With Messenger Bot

Summerboard, the electric skateboard brand LEIF Tech, was facing rising digital ad costs and growing customer acquisition expenses in a hyper-competitive market. To help address the challenge, the team worked with Chatfuel and its agency partner Fetch & Funnel to build a Facebook Messenger chatbot for product sizing and lead capture.

Using Chatfuel, Fetch & Funnel created a quiz-style Messenger bot that recommended the right board, delivered coupon codes, and supported follow-up messaging, while driving traffic through Click-to-Messenger ads, Comments Autoreply, and website Send to Messenger buttons. The result was a 320% increase in total sales within eight months, ROAS of 5x or higher, and a drop in CPA from $234 to $34.

Summerboard

Aaron Aders

Founder