Case Study: Open Air Berg-Birwinken Cuts Cost per Lead by 7x with Chatfuel Messenger Bot

Music Festival Cuts Cost per Lead by 7x With Messenger Bot

Open Air Berg-Birwinken, a Swiss outdoor rock-music festival, needed to sell enough tickets each year to cover costs and grow attendance. Their small marketing team had relied on expensive offline tactics like posters and flyers, but those efforts delivered low ROI, so they turned to Chatfuel and its Messenger bot platform to find a more effective way to reach fans and drive ticket sales.

Using Chatfuel, the team built a Messenger bot powered by click-to-Messenger ads, referral flows, Zapier integrations, reengagement messages, and user attributes to automate ticketing and referral tracking. The campaign went viral, generated nearly 3,000 new subscribers, increased attendance by 25%, and cut cost per lead to $0.44 from $3–$4 before—a 7x reduction—while also saving the team significant time and improving the festival experience.

Open Air Berg-Birwinken