Case Study: CodEye Technologies helps a media company achieve 194% ROI with Chatfuel

Media Company Earns 194% ROI with Messenger Chatbot

CodEye Technologies, a Delhi-based Messenger marketing agency, worked with a leading Indian media company that was struggling to engage readers, retarget ad traffic, increase app installs, and reduce repetitive support work. The company had low Facebook engagement, poor ad conversion, and no efficient way to turn warm traffic into app users or revenue opportunities.

Using Chatfuel, CodEye built a Facebook Messenger chatbot with news categories, live scores, RSS headlines, surveys, quizzes, and app-install prompts, then promoted it through bot links, reengage messages, lookalike audiences, and automated FAQs. The Chatfuel-powered solution helped the client grow to 194,000 bot users on just $1,000 in ads, drive 25,000+ app installs per month, boost organic Facebook engagement by 30%, and automate about 90% of repetitive support tasks, while lowering cost per acquisition from $20 to $0.

CodEye Technologies

Swayam Dhawan

Co-founder