Case Study: International Trade Centre helps young Gambians gain marketing skills and freelance opportunities with Chatfuel

International Trade Centre drives 370 applicants with Chatfuel

The International Trade Centre (ITC) faced a challenge in The Gambia where small businesses lacked digital marketing resources and young people lacked opportunities to gain experience in the field. They partnered with Chatfuel to implement a Messenger chatbot to help promote and manage a new program addressing these issues.

Using Chatfuel's chatbot, which featured Click-to-Messenger ads and integrations, the program successfully generated 370 applicants for the freelance training and attracted interest from 130 companies. The solution achieved a 61% sign-up rate and a 57% show-up rate for the program. Chatfuel's technology was central to creating a win-win situation that empowered young Gambians and supported local small businesses.

International Trade Centre