Case Study: ILTHY achieves 22% higher conversion and $2K+ in sales with Chatfuel Instagram automation

iLTHY® boosts conversion by 22% with Chatfuel

iLTHY®, an art and apparel eCommerce company, faced the challenge of manually processing repetitive tasks like offering discounts to new customers on Instagram. They wanted to explore automation to expand their reach, promote their products, and drive sales more efficiently. The vendor, Chatfuel, provided a no-code Instagram automation solution to address this.

Using Chatfuel, iLTHY® built a chatbot that engaged users who sent a promo code via Instagram Direct. The bot collected contact information and, via Shopify integration, verified leads were new before issuing a unique discount code. This solution led to a 22% increase in conversion to purchase and over $2,000 in total sales from their first campaign, demonstrating the significant impact of implementing Chatfuel's automation.

iLTHY®