Case Study: DECEN Achieves 80% of Total Sales with Chatfuel

DECEN® Baby Brand Generates 80% of Total Sales With a Messenger Bot

DECEN Muebles Infantiles is a Mexico-based ecommerce brand selling handcrafted children’s furniture. As the company grew, its small team was overwhelmed by customer inquiries in Messenger and needed a faster way to handle support without adding staff. DECEN turned to Chatfuel to help manage conversations and support sales.

Using Chatfuel, DECEN built a Messenger bot with FAQs, product galleries, comment auto-replies, and disabled free-text input to streamline the experience. The bot now handles 98% of customer inquiries and drives major business results: 80% of total sales come from the bot, a giveaway campaign doubled monthly sales, generated nearly 4,000 qualified leads, added 1,000 Mailchimp subscribers, and produced over 100 reviews in just a few days.

DECEN

Omar Cortes

Founder