Case Study: Beauty Player achieves 40% of monthly sales from a Messenger chatbot with Chatfuel

Beauty Startup Attributes 40% of Monthly Sales to Messenger Chatbot

Beauty Player, a Taiwan-based cosmetics startup, was struggling to keep up with rapidly growing inquiries and orders as business picked up in 2017. With messages flooding in from around the world, the team needed a faster way to handle customer questions and support without overworking staff. To solve this, they turned to Chatfuel, using a Messenger chatbot built with help from GoSky AI.

Chatfuel helped Beauty Player automate FAQs, recommend products based on skin type, and personalize the experience with coupons and educational content. The bot also supported Facebook Ads, user segmentation, and retargeting, helping Beauty Player attribute about 40% of monthly revenue, or $250,000, to the chatbot. In addition, click-to-Messenger ads cut cost per conversion from $8.30 to $4.06, delivered a 10X ROAS, and increased average order value by 10%.

Beauty Player