Case Study: Tarot & Astrologia cuts operational costs by $25,000/month with Chatfuel

Astrology Brand Cuts Operational Costs by $25,000/month With a Chatbot

Tarot & Astrologia Brasil, a São Paulo-based astrology and tarot reading company, was losing valuable consultant time to prospects who couldn’t pay. Since roughly half of Brazilians do not have a credit card, more than 50% of its call-center conversations were ending with no conversion, even as staffing needs continued to grow.

To solve this, Tarot & Astrologia Brasil used a Chatfuel Facebook Messenger bot named Cassandra to qualify leads, guide users through payment, and share consultant bios, photos, and personalized content. The Chatfuel solution cut operational costs by $25,000 per month, reduced the consultant team from 55 to 25, and drove about 8,000 new users per day over the first two months while shifting ad spend away from more expensive channels.