Case Study: THINX scales social support and boosts TikTok engagement with Chatdesk Teams

THINX drives 15% more conversions with Chatdesk

THINX, a fast-growing period-absorbing underwear brand, faced the challenge of scaling their social media support to manage thousands of comments, including pre-sale questions and negative remarks, on platforms like TikTok. To efficiently engage users and drive conversions, they partnered with the vendor Chatdesk and implemented its Chatdesk Teams service.

Chatdesk Teams provided THINX with a team of brand Superfans to handle 24/7 support and comment moderation across social platforms. The solution delivered personalized responses in the brand's voice, required no development work, and launched quickly. As a result, Chatdesk helped THINX increase conversions on social media ads by 15% and saved them $1-3 per support ticket.

THINX