Case Study: Fable achieves 24/7 brand-right customer support with Chatdesk

How Chatdesk Matched Fable's Unique Brand Voice From Day One

Fable Pets, a fast-growing pet brand, needed a way to provide 24/7 customer support and social media monitoring across Zendesk, email, Facebook, and Instagram while preserving its distinctive brand voice. To meet that challenge, Fable turned to Chatdesk and its customer support solution.

Chatdesk enabled Fable to quickly launch omnichannel support, with brand advocates answering customer questions, automatically importing and categorizing past tickets, and integrating with tools like Zendesk, Shopify, Slack, Facebook, and Instagram. The result was a 100% CSAT score and more than 90% of tickets solved by Chatdesk experts, all while helping Fable maintain its personalized tone at scale.

Fable

Sophie Bakalar

Co-Founder