Case Study: DR. VIVIEN KARL achieves 169.8x ROI with Chatarmin WhatsApp pre-access

How DR. VIVIEN KARL achieved a 169.8x ROI with a WhatsApp Black Friday pre-access campaign

Dr. Vivien Karl, a premium beauty and wellness brand, faced the challenge of creating relevance and urgency during the highly competitive Black Friday period without resorting to mass discounts that would dilute its brand. To overcome this, the brand partnered with Chatarmin to implement a WhatsApp pre-access campaign as its solution.

Chatarmin's solution provided exclusive, direct communication with opted-in customers, offering them early access to a limited-time promotion. This strategy generated €6,936.16 in revenue at a cost of only €40.83, achieving a 169.8x return on investment, an 86.1% open rate, and a 49.5% click rate for Dr. Vivien Karl.

DR. VIVIEN KARL