Case Study: Majescats achieves 73.4x WhatsApp ROI with Chatarmin

How Majescats Achieved a 73.4x ROI with a World Animal Day WhatsApp Campaign

Majescats, an e-commerce brand in the pet and animal care sector, faced the challenge of reaching its customers personally and relevantly without contributing to the crowded promotional environment of mass marketing and email overload. To address this, they partnered with the vendor Chatarmin to utilize its WhatsApp marketing platform for a targeted campaign.

Chatarmin enabled Majescats to launch a simple, value-driven WhatsApp campaign for World Animal Day, focusing on compliant opt-ins and relevance. The solution delivered exceptional results, including a 73.4x return on WhatsApp spend, €14,203.35 in revenue from €193.55 in costs, an 84.8% open rate, and a 12.9% conversion rate.

Majescats