Case Study: MyWellness achieves €144k Black Week revenue with Chatarmin WhatsApp marketing

How MyWellness Generated €144,290 in Black Week Revenue with a 61.9x WhatsApp ROI

MyWellness, an e-commerce brand in the beauty and wellness sector, faced the challenge of extreme competition and rising advertising costs during Black Week. To efficiently monetize existing demand without wasted reach, they partnered with the vendor Chatarmin to utilize WhatsApp marketing.

Chatarmin implemented a highly focused WhatsApp campaign for MyWellness, using a personal communication style with a time-limited discount code. The solution delivered exceptional results: €144,290 in revenue, a 61.9x return on WhatsApp spend, and a 74.3% open rate, proving WhatsApp's power as a strategic revenue channel for Chatarmin's client.

MyWellness