Case Study: vitaform achieves €17,304.55 in revenue with Chatarmin WhatsApp Marketing

How vitaform GmbH & Co. KG Generated €17,304.55 with WhatsApp

vitaform GmbH & Co. KG, a traditional German footwear and fashion company, sought to find an effective new channel for its seasonal Lambskin Week promotion. Their challenge was to test the performance of WhatsApp marketing against their existing email and social media efforts, with a specific focus on generating revenue, achieving high open rates, and ensuring a strong return on investment. They partnered with the vendor Chatarmin to implement this solution.

Chatarmin’s solution involved a two-phase WhatsApp marketing campaign utilizing their platform's Shopify integration for personalized product recommendations. This approach leveraged WhatsApp's high reach and Chatarmin's cost-efficient pricing model. The campaign was a significant success, generating a total of €17,304.55 in revenue, achieving an 85.7% open rate, and delivering an impressive 28.7X return on ad spend for vitaform.

VITAFORM