Case Study: feey Achieves 28.1x ROAS with Chatarmin WhatsApp Marketing

How feey achieved a 28.1x ROAS in their Advent Calendar Pre-Sale with WhatsApp Marketing

feey, a Swiss brand specializing in high-quality organic fertilizer, faced the challenge of cutting through the Christmas advertising noise to reach ready-to-buy customers directly and with measurable success. They partnered with Chatarmin to use its WhatsApp marketing platform for their Advent calendar pre-sale campaign.

The solution implemented by Chatarmin involved a targeted WhatsApp campaign based on precise timing, customer segmentation, and clear calls-to-action. The results were exceptional, with feey achieving a 28.1x return on ad spend, generating 14,919 CHF in revenue from a 531 CHF investment. Chatarmin enabled an 81.2% open rate and a 15.9% click-through rate, proving the channel's effectiveness for high-impact sales.

Feey