Case Study: nucao boosts leads, revenue, and customer loyalty with Chatarmin WhatsApp Marketing

How nucao Uses WhatsApp Marketing with Chatarmin to Increase Revenue and Strengthen Customer Loyalty

nucao, a retail chocolate brand in the competitive FMCG sector, sought an effective method to generate new leads and build long-term customer loyalty. They partnered with the vendor Chatarmin to leverage WhatsApp as a direct marketing channel through its service.

Chatarmin implemented a solution using Meta ads to drive entrants into a WhatsApp giveaway for product testing, converting participants into a lead list. They then executed targeted campaigns through WhatsApp, offering segmented discount codes. This strategy yielded a €0.37 cost per lead, a 61% open rate, an 8.4% click rate, and an overall Return on WhatsApp Spend of 4.65 within five months, significantly increasing revenue and customer engagement for nucao.

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