Case Study: Alpurial Achieves 81.9x ROAS with Chatarmin WhatsApp Marketing

How Alpurial Achieved an 81.9x Return on Ad Spend with One WhatsApp Campaign

Alpurial, a provider of natural products for horses, faced declining performance from traditional marketing channels like email and rising customer acquisition costs on platforms like Meta and Google. They needed a more direct and visible channel for time-sensitive promotions. They partnered with the vendor Chatarmin to implement a WhatsApp marketing solution.

Using the Chatarmin platform, Alpurion launched a permission-based WhatsApp campaign for a 3-for-2 promotion. The solution provided segmentation, real-time tracking, and automated follow-ups. The campaign delivered exceptional results for Alpurial, including a 92.9% open rate, a 21.9% click rate, and an €8.65 return per recipient. This effort achieved an 81.9x return on ad spend, making it one of their most profitable channels.

Alpurial