Case Study: Trendt Vision achieves €358,100 Black Friday revenue with Chatarmin WhatsApp marketing

How Trendt Vision Generated €358.100 in Black Friday Revenue with WhatsApp

Trendt Vision, a fashion brand, faced the challenge of standing out during the competitive Black Friday period amid rising ad costs and overcrowded inboxes. Their goal was to avoid wasted spend and use WhatsApp deliberately as a performance lever, a service provided by the vendor Chatarmin.

Chatarmin's solution was to implement an exclusive early-access campaign on WhatsApp instead of offering mass discounts. This strategy resulted in €358,100 in revenue from the channel at a cost of only €1,384.75, achieving a 258.6x return on WhatsApp spend. The campaign also boasted a 76.3% open rate and a 17.9% conversion rate, making WhatsApp one of the most profitable drivers of the entire Black Friday effort for Trendt Vision.

Trendt Vision