Case Study: Marc O’Polo achieves premium conversational CRM on WhatsApp with Chatarmin

How MARC O’POLO Redefined Premium CRM Through Conversational Excellence on WhatsApp

Marc O'Polo, a premium European casual fashion brand, faced the challenge of staying relevant and personal with its customers through digital marketing without appearing intrusive. Their traditional channels lacked immediacy and emotional engagement. Partnering with Chatarmin, they sought to use WhatsApp for a more personal, interactive form of communication that aligned with their premium positioning.

Chatarmin’s solution involved implementing a selective, high-quality WhatsApp CRM channel. This strategy focused on low-frequency, highly personalized messages and rich media to foster dialogue. The results were significant, including over 15,000 new subscribers, open rates exceeding 90%, and a higher revenue per recipient than any other channel. Chatarmin’s platform also enabled the integration of an AI assistant, Mika, to handle customer inquiries efficiently.

Marc O’Polo

Linda Rudolph

Senior CRM Manager