Case Study: Tates achieves 542.3x WhatsApp ROI with Chatarmin

How Tates Achieved a 542.3x Return with a Christmas WhatsApp Campaign

The fashion label Tates faced the classic Q4 challenge of high demand for its limited product drops, which was exacerbated by expensive and unreliable traditional marketing channels like email and paid social. To address this, they partnered with Chatarmin to implement a WhatsApp marketing solution.

Chatarmin's solution involved using WhatsApp as an exclusive pre-access channel for a Christmas Surprise Box launch. This strategic campaign prioritized the brand's community with personal access codes, clear communication, and a focus on exclusivity over discounts. The results for Tates were a remarkable 542.3x return on their WhatsApp spend, generating €102,978.42 in revenue from the campaign at a cost of only €189.88, along with a 39.4% conversion rate.

Tates