Case Study: ONNI® Products GmbH achieves 30.1X ROWAS with Chatarmin WhatsApp Marketing

How ONNI® Products GmbH Achieved a 30.1X ROWAS with WhatsApp During Black Week

ONNI® Products GmbH, a German company known for premium lifestyle products, planned a special campaign for Black Week. Their challenge was to maximize revenue and leverage WhatsApp as a direct conversion channel without relying on expensive ads or crowded email inboxes. They partnered with the vendor Chatarmin to achieve this.

Chatarmin implemented a WhatsApp campaign built on relevance and personalization using their Shopify integration for product recommendations and automated tracking. The results were exceptional, generating €10,527.99 in revenue from a spend of just €349.86, achieving a 30.1x Return on WhatsApp Spend (ROWAS). This campaign by Chatarmin demonstrated WhatsApp's efficiency as a highly profitable sales channel.

ONNI® Products GmbH